Marketing and reputation management are key factors to being a successful business owner. Most veterinarians are attracted to the career for their love of biology, medicine, and animals, rather than a love for marketing and promotion.
Whether you like it or not, owning your own veterinary practice will require strategic marketing and good customer service. This will prove to be essential when growing your business with new clientele, but will also make it easier to retain those clients over a long period of time.
The good news is, your love of treating animals and giving them the best care possible will be helpful in all of this. It’s just a matter of communicating that to potential clients.
The secret to doing this properly is knowing that a little effort will go a long way. Many people fear marketing because they perceive it to be something that will take up a lot of time and money. You don’t need to go broke and put your business at risk to see growth.
By following these simple tips and tricks, you can start to build your reputation in the community as a reliable and trustworthy veterinarian.
Customer service will continue to be the deciding factor between retaining customers and never seeing them again. Your clients aren’t only giving you money when they set an appointment, they’re putting their trust in you with their loved pet -- a member of their family.
Good customer service starts with your initial contact with the customer. This will often be in the form of a phone call or email inquiry. Practicing good phone call scripts and professional email etiquette can save you from leaving a bad first impression.
You and your employees need to be aware of how customers are being treated during all phases of the process.
When the customer enters your office for the first time, you want to make them feel welcome. Your customers need to be able to feel comfortable giving you their pet. Being friendly, making eye contact, working with a smile on your face, and using your emotional intelligence will resonate well with your clients -- and their pets!
Customer service does a lot for your business. It will give you a solid reputation in the community, which will attract new customers, and will help you retain those customers when they prefer to go to you over any other veterinarian. I mean, who doesn’t enjoy free marketing.
Blogging will bring your veterinary practice a lot of benefits and will help you separate from your competition. When you post relevant and unique content to your blog, you are providing valuable information for clients and potential customers.
Giving out this information for free will attract readers -- it’s what you do with those readers that will decide how effective your blog is.
By using call-to-actions throughout your blog posts, you can direct readers to your contact information, services, newsletter sign-up, and much more! In addition, consistent blogging will eventually improve your credibility, web presence, brand awareness, SEO, customer relations, and lead generation.
There are many ways to take advantage of your marketing efforts. Customer service is an essential factor that requires no time or money -- just an attitude. Blogging is an inexpensive form of marketing and doesn’t need to be updated daily.